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  • THE MISSION
  • THE CAUSE
  • THE WORK

We design vegan, ethically-sourced apparel with our iconic penguin logo for people who, like us, want to help spread the message that the lives of penguins are needlessly in danger but can be saved. We believe in advocating for these animals that can't speak up for themselves and inspiring others to do the same. By being informed and giving back, we can reverse the harm continually being done to our aquatic friends and help give them a better tomorrow.  

We design vegan, ethically-sourced apparel with our iconic penguin logo for people who, like us, want to help spread the message that the lives of penguins are needlessly in danger but can be saved. We believe in advocating for these animals that can't speak up for themselves and inspiring others to do the same. By being informed and giving back, we can reverse the harm continually being done to our aquatic friends and help give them a better tomorrow.  

We design vegan, ethically-sourced apparel with our iconic penguin logo for people who, like us, want to help spread the message that the lives of penguins are needlessly in danger but can be saved. We believe in advocating for these animals that can't speak up for themselves and inspiring others to do the same. By being informed and giving back, we can reverse the harm continually being done to our aquatic friends and help give them a better tomorrow.  

There's no other bird quite as beloved by the world as the penguin. Unfortunately, over half of penguin species are under threat of extinction due to human impact.

The biggest threat to Antarctic penguins, like the Adélie, is man-made climate change, whereas desert and tropical penguins suffer most from pollution, oil spills, and drowning by entanglement in fishery nets.

When a penguin is killed at sea, the impact continues back at the nest where their mate will likely live out the rest of his life never finding another partner, and their chicks will die of hunger.

There's no other bird quite as beloved by the world as the penguin. Unfortunately, over half of penguin species are under threat of extinction due to human impact. The biggest threat to Antarctic penguins, like the Adélie, is man-made climate change, whereas desert and tropical penguins suffer most from pollution, oil spills, and drowning by entanglement in fishery nets. When a penguin is killed at sea, the impact continues back at the nest where their mate will likely live out the rest of his life never finding another partner, and their chicks will die of hunger.

10%

MILLIONS

100/100

We donate 10% of profits from every purchase to the Global Penguin Society, a program that works with scientists, conservationists, and policy-makers to eliminate the harm done to penguins.

The Global Penguin Society has protected millions of acres of penguin habitat from dangers like oil spills and hazardous fishing nets.

We feel good about choosing to support a program that, as part of the Wildlife Conservation Network, has received a perfect score by Charity Navigator for donation accountability.

We donate 10% of profits from every purchase to the Global Penguin Society, a program that works with scientists, conservationists, and policy-makers to eliminate the harm done to penguins. The Global Penguin Society has protected millions of acres of penguin habitat from dangers like oil spills and hazardous fishing nets. We feel good about choosing to support a program that, as part of the Wildlife Conservation Network, has received a perfect score by Charity Navigator for donation accountability.

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